BEST FOR THE PROJECT PRESENTATION

SPEECH (Language Choices)

The language choices that are made in a technical presentation should be largely dictated by the prior knowledge of the audience.  A presentation that you give to a general public audience will use very different language than a presentation given to a group of colleagues in your lab.

1. Analogies, examples, and stories. The employment of these strategies can often be the difference between a good presentation and a great one. Examples and stories help technical information to “come alive” for an audience and most scientific presentations can benefit from trying to include an example or story.  Analogies are one of the most powerful speech strategies available to a technical presenter. An analogy anchors a complex technical idea to a concept or idea that an audience already understands. When you use an analogy, you are using the audience’s prior knowledge and understandings to explain your technical concept. This is a much deeper form of learning because it is anchored to something that was already in their brain. As a result, the retention of concepts explained with analogies can be much higher because the listener’s brain already has a place to file that information, instead of having to create an entirely new file from scratch.
2. Provide clear definitions for key terms. When you introduce a new term, take just a moment to define it simply and clearly. This doesn’t take long, but it is worth the time in the presentation because it ensures that your audience is on the same page with you.   
3. Anticipate the questions of your audience. An excellent language strategy that will help you engage you audience in your presentation is to consider where they would have questions about your material. When you see these points in your presentation, you can verbally acknowledge this to your audience, “So you might be wondering at this point…” This makes the audience feel as though you are relating this talk to their needs and the result will be that they will be more likely to stay engaged.
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